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Don’t get left behind: What AI really means for your business

Australia is actually one of the fastest growing countries in the world for ChatGPT users with 157% year-on-year growth. That means there are people in your industry, in your region, quietly using these tools to draft emails faster, research competitors, create content, and streamline workflows. The question isn’t whether AI is coming to your sector. It’s whether you’re going to be ready when it does.

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We’re celebrating something a little special at 3LB…

Our founder, Melanie Cahani, has just been recognised as a Certified Practising Marketer by the Australian Marketing Institute and we couldn’t be prouder. This certification isn’t just a badge or a line on a resume. It’s a nationally recognised stamp of approval for marketers who are committed to doing things properly: with strategy, creativity, ethics and continual learning. It recognises

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