Newsroom
News
Surviving Giants: What a local timber yard taught me about brand resilience.
“Bunnings is coming to town” A sentence that strikes fear into the heart of almost every independent retailer in Australia. It doesn’t have to be a death sentence though, lets find out why.
Stop Waiting for Perfect: Why your minimum viable product (MVP) is the only business plan you need.
A recap of my Interview with Fulcrum Analytics on the topic of From Learning to Launching a business on the Business Huddle Radio Show – GippslandFM
The Smarter System: Why Digital Transformation is Non-Negotiable for Trade Growth
A recap of my Interview with Iridium Electrical on the Tech Enabled Tradie on the Business Huddle Radio Show – GippslandFM
Why your marketing needs a nest, not just a quick fix.
At 3 Little Birds, we believe marketing success is built on a foundation of true partnership. We don’t just deliver services; we integrate ourselves as an extension of your team—we become part of your flock.
Soaring High: 3 Little Birds Nominated for the 2025 Latrobe City People’s Choice Awards!
We are absolutely humbled to announce that 3 Little Birds has again been nominated for a Latrobe City People’s Choice Awards in the category of Most Popular Media & Photography business! This nomination is an incredible honour and a testament to the hard work and dedication our team pours into every client and project we undertake. This recognition feels like
We’re celebrating something a little special at 3LB…
Our founder, Melanie Cahani, has just been recognised as a Certified Practising Marketer by the Australian Marketing Institute and we couldn’t be prouder. This certification isn’t just a badge or a line on a resume. It’s a nationally recognised stamp of approval for marketers who are committed to doing things properly: with strategy, creativity, ethics and continual learning. It recognises
Half-Time Hussle. Reset your marketing before EOFY.
We’re nearly halfway through the year and for Australian businesses, that means one thing: the End of Financial Year is here.
Cut the Fluff: 3 Time-Saving Wins for Busy Brands
At 3 Little Birds, we’re all about smart, strategic marketing that earns its keep—and then some. Because let’s be real: as a business owner, your time is precious. You don’t need more to do. You need marketing that does more for you. Here’s how you can reclaim 30 minutes a week (and a whole lot of mental load) with three
Leveraging the Creator Economy for Regional Marketing.
The creator economy, driven by individuals producing original content on platforms like Instagram, TikTok and YouTube, has transformed the world of marketing. In regional areas where community ties are strong, it offers unique opportunities for brands and community organisations to connect with local audiences through trusted voices. The Creator Economy in Regional Contexts Local creators, particularly micro influencers (10,000–100,000 followers)
How to Boost your visibility with Newsjacking
Staying relevant and visible in the fast-paced world of digital marketing can feel like an uphill battle. But what if you could tap into trending news to put your brand in the spotlight? That’s the power of Newsjacking. At 3 Little Birds, we deliver marketing strategies that work hard for your business and newsjacking is one method we use to