Newsroom 2025

Newsroom

News

We’re celebrating something a little special at 3LB…

Our founder, Melanie Cahani, has just been recognised as a Certified Practising Marketer by the Australian Marketing Institute and we couldn’t be prouder. This certification isn’t just a badge or a line on a resume. It’s a nationally recognised stamp of approval for marketers who are committed to doing things properly: with strategy, creativity, ethics and continual learning. It recognises

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Cut the Fluff: 3 Time-Saving Wins for Busy Brands

At 3 Little Birds, we’re all about smart, strategic marketing that earns its keep—and then some. Because let’s be real: as a business owner, your time is precious. You don’t need more to do. You need marketing that does more for you. Here’s how you can reclaim 30 minutes a week (and a whole lot of mental load) with three

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Leveraging the Creator Economy for Regional Marketing.

The creator economy, driven by individuals producing original content on platforms like Instagram, TikTok and YouTube, has transformed the world of marketing. In regional areas where community ties are strong, it offers unique opportunities for brands and community organisations to connect with local audiences through trusted voices. The Creator Economy in Regional Contexts Local creators, particularly micro influencers (10,000–100,000 followers)

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How to Boost your visibility with Newsjacking

Staying relevant and visible in the fast-paced world of digital marketing can feel like an uphill battle. But what if you could tap into trending news to put your brand in the spotlight? That’s the power of Newsjacking. At 3 Little Birds, we deliver marketing strategies that work hard for your business and newsjacking is one method we use to

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2024, A year of growth, learning and milestones!

As we approach the end of 2024, it’s time to reflect on a truly remarkable year at 3 Little Birds. This year has been packed with exciting developments, new partnerships and major achievements, and we’re grateful to all who have supported us along the way. In 2024, we launched our brand-new website, showcasing our expanded services and celebrating the incredible

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5 Top Ways to Use Copy and Imagery to Tell Your Story

Storytelling remains an effective tool when building meaningful connections and engagement with your audience. Using impactful imagery can evoke emotions and strengthen your messaging, creating a lasting impression. Whether you’re looking to boost your brand or engage your audience, using copy and visuals effectively is key. Here are the top five ways to leverage copy and imagery to tell your

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