Staying relevant and visible in the fast-paced world of digital marketing can feel like an uphill battle. But what if you could tap into trending news to put your brand in the spotlight? That’s the power of Newsjacking.
At 3 Little Birds, we deliver marketing strategies that work hard for your business and newsjacking is one method we use to reach your audience effectively.
What is Newsjacking?
Coined by marketing guru David Meerman Scott, newsjacking involves leveraging breaking news or trending topics to amplify your brand’s message. By aligning your content with current topics, you naturally boost engagement and visibility.
How Newsjacking Works:
- Stay current: Timing is everything! Keep an eye on news platforms, social media trends and industry updates – you want to time your content to follow closely on the heels of breaking news, capturing attention as interest begins to build.
- Identify Relevant Stories: Focus on stories that resonate with your audience and tie into your brand’s messaging or products.
Why Newsjacking is Effective:
Increased Visibility
Trending topics often generate heightened search traffic and social media discussions. You can tap into a broader audience by associating your brand with these topics and incorporating suitable keywords.
Improved Engagement
Since people are already interested in the news story, adding your brand’s unique perspective sparks conversations and creates opportunities for engagement.
Relevance and Credibility
When your brand engages with relevant news, it shows your awareness which helps build credibility and trust with your audience.
Tips for Successful Newsjacking:
- Be Selective: Not every news story will be appropriate for your brand. Select stories that align with your values and messaging to ensure your content comes across as genuine and authentic.
- Add Value: Don’t just repeat the news – provide thoughtful insight, solutions or a fresh perspective.
- Avoid Controversy: Steer clear of sensitive or misreported topics that could alienate your audience and do not attempt to capitalise on disasters!
What does Newsjacking look like?
Newsjacking looks like relevant content that ties your brand to a trending story or event, seamlessly integrating your message into the ongoing conversation.
- A fitness brand promoting “New Year, New Goals” plans right after New Year’s resolutions start trending.
- During the pandemic, many companies promoted contactless pick-up or delivery options, addressing customer safety concerns while maintaining convenience.
- A local business celebrating a sports team’s big win with themed promotions.
Ready to Newsjack?
At 3 Little Birds, we specialise in creating bespoke marketing strategies that deliver results. Newsjacking is just one of the many tools in our creative toolkit to elevate your brand. Want to make your brand part of the conversation? Let our team help you craft timely, impactful content that captures attention and drives engagement. Reach out to us today to get started!